diff --git a/src/app/(dashboard)/dashboard/settings/components/AppearanceTab.tsx b/src/app/(dashboard)/dashboard/settings/components/AppearanceTab.tsx
index bf173b8b4b..e9ddfcdb06 100644
--- a/src/app/(dashboard)/dashboard/settings/components/AppearanceTab.tsx
+++ b/src/app/(dashboard)/dashboard/settings/components/AppearanceTab.tsx
@@ -282,6 +282,109 @@ export default function AppearanceTab() {
             />
           </div>
         </div>
+
+        <div className="pt-4 border-t border-border">
+          <div className="flex items-center gap-3 mb-4">
+            <div className="p-2 rounded-lg bg-blue-500/10 text-blue-500">
+              <span className="material-symbols-outlined text-[20px]" aria-hidden="true">
+                badge
+              </span>
+            </div>
+            <div>
+              <h4 className="font-semibold">{t("whitelabeling")}</h4>
+              <p className="text-sm text-text-muted">{t("whitelabelingDesc")}</p>
+            </div>
+          </div>
+
+          <div className="flex flex-col gap-4">
+            <div className="flex items-center justify-between">
+              <div>
+                <p className="font-medium">{t("appName")}</p>
+                <p className="text-sm text-text-muted">{t("appNameDesc")}</p>
+              </div>
+              <input
+                type="text"
+                value={settings.instanceName || "OmniRoute"}
+                onChange={(e) => updateSetting("instanceName", e.target.value)}
+                placeholder="OmniRoute"
+                maxLength={100}
+                className="h-10 px-3 rounded-lg bg-surface border border-border text-sm text-text-main focus:outline-none focus:border-primary w-48"
+              />
+            </div>
+
+            <div className="flex flex-col gap-2">
+              <div>
+                <p className="font-medium">{t("customLogo")}</p>
+                <p className="text-sm text-text-muted">{t("customLogoDesc")}</p>
+              </div>
+              <div className="flex items-center gap-2">
+                <input
+                  type="text"
+                  value={settings.customLogoUrl || ""}
+                  onChange={(e) => updateSetting("customLogoUrl", e.target.value)}
+                  className="flex-1 h-10 px-3 rounded-lg bg-surface border border-border text-sm text-text-main focus:outline-none focus:border-primary"
+                  placeholder="https://example.com/logo.png"
+                  maxLength={2000}
+                />
+                {(settings.customLogoUrl || settings.customLogoBase64) && (
+                  <img
+                    src={settings.customLogoBase64 || settings.customLogoUrl}
+                    alt="Logo preview"
+                    className="h-10 w-10 rounded border border-border object-contain bg-surface"
+                    onError={(e) => {
+                      e.currentTarget.style.display = "none";
+                    }}
+                  />
+                )}
+              </div>
+            </div>
+
+            <div className="flex flex-col gap-2">
+              <p className="font-medium">{t("uploadLogo")}</p>
+              <div className="flex items-center gap-2">
+                <input
+                  type="file"
+                  accept="image/*"
+                  onChange={(e) => {
+                    const file = e.target.files?.[0];
+                    if (file) {
+                      if (file.size > 500 * 1024) {
+                        alert("Logo file must be less than 500KB");
+                        return;
+                      }
+                      const reader = new FileReader();
+                      reader.onload = (event) => {
+                        const base64 = event.target?.result as string;
+                        updateSetting("customLogoBase64", base64);
+                      };
+                      reader.readAsDataURL(file);
+                    }
+                  }}
+                  className="text-sm text-text-muted"
+                />
+                <Button
+                  variant="secondary"
+                  onClick={() => {
+                    updateSetting("customLogoUrl", "");
+                    updateSetting("customLogoBase64", "");
+                  }}
+                >
+                  {t("resetLogo")}
+                </Button>
+              </div>
+              {(settings.customLogoBase64 || settings.customLogoUrl) && (
+                <div className="mt-2 p-3 bg-black/5 dark:bg-white/5 rounded-lg">
+                  <p className="text-xs text-text-muted mb-2">{t("logoPreview")}</p>
+                  <img
+                    src={settings.customLogoBase64 || settings.customLogoUrl}
+                    alt="Logo preview"
+                    className="h-12 w-auto max-w-full rounded"
+                  />
+                </div>
+              )}
+            </div>
+          </div>
+        </div>
       </div>
     </Card>
   );
diff --git a/src/app/(dashboard)/dashboard/settings/page.tsx b/src/app/(dashboard)/dashboard/settings/page.tsx
index 9d0b261022..4da90585ef 100644
--- a/src/app/(dashboard)/dashboard/settings/page.tsx
+++ b/src/app/(dashboard)/dashboard/settings/page.tsx
@@ -23,6 +23,7 @@ import ResilienceTab from "./components/ResilienceTab";
 
 const tabs = [
   { id: "general", labelKey: "general", icon: "settings" },
+  { id: "appearance", labelKey: "appearance", icon: "palette" },
   { id: "ai", labelKey: "ai", icon: "smart_toy" },
   { id: "security", labelKey: "security", icon: "shield" },
   { id: "routing", labelKey: "routing", icon: "route" },
@@ -75,14 +76,9 @@ export default function SettingsPage() {
           role="tabpanel"
           aria-label={t(tabs.find((t2) => t2.id === activeTab)?.labelKey || "general")}
         >
-          {activeTab === "general" && (
-            <>
-              <div className="flex flex-col gap-6">
-                <SystemStorageTab />
-                <AppearanceTab />
-              </div>
-            </>
-          )}
+          {activeTab === "general" && <SystemStorageTab />}
+
+          {activeTab === "appearance" && <AppearanceTab />}
 
           {activeTab === "ai" && (
             <div className="flex flex-col gap-6">
diff --git a/src/i18n/messages/en.json b/src/i18n/messages/en.json
index 522fa600b6..5afdda66ed 100644
--- a/src/i18n/messages/en.json
+++ b/src/i18n/messages/en.json
@@ -1789,6 +1789,15 @@
     "themeViolet": "Violet",
     "themeOrange": "Orange",
     "themeCyan": "Cyan",
+    "whitelabeling": "Branding",
+    "whitelabelingDesc": "Customize the application name and logo",
+    "appName": "Application Name",
+    "appNameDesc": "Display name shown in sidebar and browser tab",
+    "customLogo": "Custom Logo URL",
+    "customLogoDesc": "URL to your custom logo image",
+    "uploadLogo": "Upload Logo",
+    "resetLogo": "Reset to Default",
+    "logoPreview": "Preview",
     "promptCache": "Prompt Cache",
     "flushCache": "Flush Cache",
     "flushing": "Flushing…",
diff --git a/src/shared/validation/settingsSchemas.ts b/src/shared/validation/settingsSchemas.ts
index ac174837a6..76c86b332d 100644
--- a/src/shared/validation/settingsSchemas.ts
+++ b/src/shared/validation/settingsSchemas.ts
@@ -16,6 +16,8 @@ export const updateSettingsSchema = z.object({
   requireLogin: z.boolean().optional(),
   enableSocks5Proxy: z.boolean().optional(),
   instanceName: z.string().max(100).optional(),
+  customLogoUrl: z.string().max(2000).optional(),
+  customLogoBase64: z.string().max(100000).optional(),
   corsOrigins: z.string().max(500).optional(),
   cloudUrl: z.string().max(500).optional(),
   baseUrl: z.string().max(500).optional(),